How to Price a Subscription Offering A Guide to Your New Revenue Stream After thinking it over and analyzing the benefits, your company has decided to create a subscription offering. Congratulations! Now, a follow-up: How exactly will you price your…

The software industry changes at a frantic pace. To adapt in this dynamic environment, organizations must be able to quickly respond to changes in market conditions, market opportunities and evolving customer expectations. Though most recognize the need to innovate, software…

Recurring revenue from ongoing licenses, support and maintenance contracts is the lifeblood of software companies. Managing and optimizing these recurring revenue streams is critical to the long-term health and success of software companies, including both cloud computing vendors and traditional…

Best Practices to Deliver Results The factors that determine growth or failure in a software business are constantly shifting. Software companies need to be able to respond to the dynamic nature of the technology market. It’s important to be agile…